Profs use Four Moves model in classroom experiment Last week I shared with my class the story behind the bleeding Mexican cop meme that went viral in immigrant caravan conspiracy circles.  When I got to the punchline — that the photo of the bleeding officer was actually made six years ago in a Mexico City […]

My university class on Media and Influencer Relations paused the other day to consider: What public relations lessons can today’s political campaigns take from Donald Trump’s 2016 election? With David Meerman Scott’s book New Rules of Marketing and PR as a guide, we evaluated two high-profile U.S. Senate races on these criteria: Are the candidates communicating […]

  An organization that gets dragged into a tragedy needs to show heart. But Slide Fire Solutions, the prime source for “bump stock” accessories for semiautomatic rifles, has maintained silence since the Las Vegas massacre — except to say that it has not been able to keep up with demand since the shooting put their product […]

Photo by Frank Köhntopp on Unsplash When email was fresh and new, a newspaper editor once sent a recipe to several newsroom colleagues, among them his wife. Somehow, he accidentally included a love letter at the bottom of the recipe to another newsroom colleague who was not his wife.   Awkward.   This 25-year-old cautionary tale came to […]

When Iran held American hostages for 444 days in 1979-81, ABC News’ Nightline was born. When bombs started falling on Baghdad in 1990 as part of Desert Storm, Wolf Blitzer reported live from the scene (under a table), and 24-hour cable news was off to the races. This week, Speaker of the House Paul Ryan […]