A student and I were talking recently about the texts I had chosen for the class: The New Rules of Marketing and PR by David Meerman Scott and This Is How You Pitch by Ed Zitron. The student liked their writing style, their use of intriguing case studies and the applicability of their advice. The […]

What would it be like if we treated presidential candidates like job applicants? All of us have been on one or both sides of the job interview table. Odds are, you’ve heard the “Tell me about a time …” questions. What if we asked those behavioral interview questions of the people applying for the highest […]

When Iran held American hostages for 444 days in 1979-81, ABC News’ Nightline was born. When bombs started falling on Baghdad in 1990 as part of Desert Storm, Wolf Blitzer reported live from the scene (under a table), and 24-hour cable news was off to the races. This week, Speaker of the House Paul Ryan […]

There are stories whose end we know, but we keep retelling them. There are stories we retell because their meaning runs so deep. There are stories so deep we will never know the whole thing, so we retell them to reveal more. The story told at the 9/11 Memorial Museum is all of the above. […]

I am like 94 percent of YouTube viewers — I skip the pre-roll advertising as soon as I can so that I can get to the video I went there for. But today, a Minute Maid ad had me in its grip to the end. It features U.S. Olympian Missy Franklin paying homage to her […]

Mark Levine knew manufacturing. Michael Dubin knew how to tell a story. Now, 2 million people wake up each morning and drag the pair’s razors across their beards. The Dollar Shave Club didn’t steal market share from Gillette because its razors are superior. They’re doing it because of their story. Levine and Dubin met at […]

A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided. — Tony Robbins Today, I announced that I will leave my corporate position to start my own consultancy. This leap into entrepreneurship is anything but natural for me. So my friends’ comments about my […]