A student and I were talking recently about the texts I had chosen for the class: The New Rules of Marketing and PR by David Meerman Scott and This Is How You Pitch by Ed Zitron. The student liked their writing style, their use of intriguing case studies and the applicability of their advice. The […]

Profs use Four Moves model in classroom experiment Last week I shared with my class the story behind the bleeding Mexican cop meme that went viral in immigrant caravan conspiracy circles.  When I got to the punchline — that the photo of the bleeding officer was actually made six years ago in a Mexico City […]

My university class on Media and Influencer Relations paused the other day to consider: What public relations lessons can today’s political campaigns take from Donald Trump’s 2016 election? With David Meerman Scott’s book New Rules of Marketing and PR as a guide, we evaluated two high-profile U.S. Senate races on these criteria: Are the candidates communicating […]

  An organization that gets dragged into a tragedy needs to show heart. But Slide Fire Solutions, the prime source for “bump stock” accessories for semiautomatic rifles, has maintained silence since the Las Vegas massacre — except to say that it has not been able to keep up with demand since the shooting put their product […]

Photo by Frank Köhntopp on Unsplash When email was fresh and new, a newspaper editor once sent a recipe to several newsroom colleagues, among them his wife. Somehow, he accidentally included a love letter at the bottom of the recipe to another newsroom colleague who was not his wife.   Awkward.   This 25-year-old cautionary tale came to […]

  Can any brand be more in the dumps than that of Congress? As they returned to “work” last week, let’s pause and consider their sad state. First, the obvious: you have the reputation you earn. And Congress has sorely earned its reputation for ineffectiveness, pettiness and venality. It’s like all those snoots you hated […]

When Iran held American hostages for 444 days in 1979-81, ABC News’ Nightline was born. When bombs started falling on Baghdad in 1990 as part of Desert Storm, Wolf Blitzer reported live from the scene (under a table), and 24-hour cable news was off to the races. This week, Speaker of the House Paul Ryan […]

Moving a large, conservative organization into modern marketing is a ton of work.  Such organizations tend to stick to old methods long after their return on investment has dwindled to nothing. And paradoxically, new ideas are judged against the metrics of the old methods in their heyday. It took my team in a large health […]