A student and I were talking recently about the texts I had chosen for the class: The New Rules of Marketing and PR by David Meerman Scott and This Is How You Pitch by Ed Zitron. The student liked their writing style, their use of intriguing case studies and the applicability of their advice. The […]

Profs use Four Moves model in classroom experiment Last week I shared with my class the story behind the bleeding Mexican cop meme that went viral in immigrant caravan conspiracy circles.  When I got to the punchline — that the photo of the bleeding officer was actually made six years ago in a Mexico City […]

My university class on Media and Influencer Relations paused the other day to consider: What public relations lessons can today’s political campaigns take from Donald Trump’s 2016 election? With David Meerman Scott’s book New Rules of Marketing and PR as a guide, we evaluated two high-profile U.S. Senate races on these criteria: Are the candidates communicating […]

Listen up, class! I have good news and bad news: Today’s snack is chocolate chip cookies! Unfortunately, we have only 25, so you kids whose last names end in W, X, Y and Z will once again have to go without.  If I lived in Wiggins, Colorado, and listened to state leaders talk about the […]

  Can any brand be more in the dumps than that of Congress? As they returned to “work” last week, let’s pause and consider their sad state. First, the obvious: you have the reputation you earn. And Congress has sorely earned its reputation for ineffectiveness, pettiness and venality. It’s like all those snoots you hated […]

Sticks and stones Let’s talk about name-calling: Specifically, the label “racist.” We apply it too freely, and as a result, we harden the hearts of the very people we are trying to reach. One New Year’s morning, I assigned a young reporter the traditional “first baby of the year” story. As I sent her on […]

Mark Levine knew manufacturing. Michael Dubin knew how to tell a story. Now, 2 million people wake up each morning and drag the pair’s razors across their beards. The Dollar Shave Club didn’t steal market share from Gillette because its razors are superior. They’re doing it because of their story. Levine and Dubin met at […]