My university class on Media and Influencer Relations paused the other day to consider: What public relations lessons can today’s political campaigns take from Donald Trump’s 2016 election? With David Meerman Scott’s book New Rules of Marketing and PR as a guide, we evaluated two high-profile U.S. Senate races on these criteria: Are the candidates communicating […]

Listen up, class! I have good news and bad news: Today’s snack is chocolate chip cookies! Unfortunately, we have only 25, so you kids whose last names end in W, X, Y and Z will once again have to go without.  If I lived in Wiggins, Colorado, and listened to state leaders talk about the […]

Sticks and stones Let’s talk about name-calling: Specifically, the label “racist.” We apply it too freely, and as a result, we harden the hearts of the very people we are trying to reach. One New Year’s morning, I assigned a young reporter the traditional “first baby of the year” story. As I sent her on […]

A Morning Consult poll out today says readers believe they should assume more authority from editors in deciding what news is shown on traditional media. The poll is an outgrowth of revelations that the Facebook “trending news” feed has been manipulated by people who have suppressed conservative opinions. It takes the issue a step further […]