A student and I were talking recently about the texts I had chosen for the class: The New Rules of Marketing and PR by David Meerman Scott and This Is How You Pitch by Ed Zitron. The student liked their writing style, their use of intriguing case studies and the applicability of their advice. The […]

Profs use Four Moves model in classroom experiment Last week I shared with my class the story behind the bleeding Mexican cop meme that went viral in immigrant caravan conspiracy circles.  When I got to the punchline — that the photo of the bleeding officer was actually made six years ago in a Mexico City […]

When I was running PR and marketing programs for health care and higher education, I dreaded the phrase “brand discovery.” It was uttered at the beginning of every engagement with an agency. It meant we would tread well-worn ground, with almost all the “discovery” happening on the agency side — and on our dime. To […]

The Corporate Executive Board discovered a curious thing when it examined performance of more than 6,000 sales reps around the world. The most effective sales people were not the  “Relationship Builder” types that sales training had emphasized. They were a less common breed of cat who challenged their clients to think outside the box. The CEB found the […]