Tag Archives: marketing

Screen shot of Ginni Thomas' Facebook page, showing the post of the bloody Mexican officer meme.

How to teach students to sniff out fake news

Profs use Four Moves model in classroom experiment Last week I shared with my class the story behind the bleeding Mexican cop meme…
Continue reading
Arrow speeding toward target

BIG idea: “good enough” brand discovery to get you started

When I was running PR and marketing programs for health care and higher education, I dreaded the phrase “brand discovery.” It was uttered…
Continue reading

What marketers must know about Challenger Sales

The Corporate Executive Board discovered a curious thing when it examined performance of more than 6,000 sales reps around the world. The most effective sales…
Continue reading