Tag Archives: brand

Screen shots from the home Twitter pages of Sen. Ted Cruz, candidate Beto O'Rourke, Sen. Jon Tester, and candidate Matt Rosendale

How to tweet like Donald Trump

My university class on Media and Influencer Relations paused the other day to consider: What public relations lessons can today’s political campaigns take from…
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How to respond when your product is used in a mass shooting

Associated Press   An organization that gets dragged into a tragedy needs to show heart. But Slide Fire Solutions, the…
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Artsy photo of a building's windows framing the sky.

Twitter: A window to the soul

Photo by Frank Köhntopp on Unsplash When email was fresh and new, a newspaper editor once sent a recipe to several newsroom colleagues, among them his…
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Cartoon drawings of Donald Trump, Hillary Clinton and Bernie Sanders

Hillary Clinton should just let it go

If the knock on you is your tendency to point fingers and avoid personal responsibility for error, every explanation you offer for losing…
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Congress’ brand is tearing down America’s

  Can any brand be more in the dumps than that of Congress? As they returned to “work" last week, let's pause and…
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Lame PR: Texas governor fails Crisis 101

The decision not to evacuate Houston in advance of Hurricane Harvey had to be a tough one. But once the call was made,…
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Arrow speeding toward target

BIG idea: “good enough” brand discovery to get you started

When I was running PR and marketing programs for health care and higher education, I dreaded the phrase “brand discovery.” It was uttered…
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Photo of man making a leap into unknown

6 reasons I don’t fear entrepreneurship

A real decision is measured by the fact that you've taken a new action. If there's no action, you haven't truly decided. —…
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