My university class on Media and Influencer Relations paused the other day to consider: What public relations lessons can today’s political campaigns take from Donald Trump’s 2016 election? With David Meerman Scott’s book New Rules of Marketing and PR as a guide, we evaluated two high-profile U.S. Senate races on these criteria: Are the candidates communicating […]

  An organization that gets dragged into a tragedy needs to show heart. But Slide Fire Solutions, the prime source for “bump stock” accessories for semiautomatic rifles, has maintained silence since the Las Vegas massacre — except to say that it has not been able to keep up with demand since the shooting put their product […]

Photo by Frank Köhntopp on Unsplash When email was fresh and new, a newspaper editor once sent a recipe to several newsroom colleagues, among them his wife. Somehow, he accidentally included a love letter at the bottom of the recipe to another newsroom colleague who was not his wife.   Awkward.   This 25-year-old cautionary tale came to […]

  Can any brand be more in the dumps than that of Congress? As they returned to “work” last week, let’s pause and consider their sad state. First, the obvious: you have the reputation you earn. And Congress has sorely earned its reputation for ineffectiveness, pettiness and venality. It’s like all those snoots you hated […]

When I was running PR and marketing programs for health care and higher education, I dreaded the phrase “brand discovery.” It was uttered at the beginning of every engagement with an agency. It meant we would tread well-worn ground, with almost all the “discovery” happening on the agency side — and on our dime. To […]

I am like 94 percent of YouTube viewers — I skip the pre-roll advertising as soon as I can so that I can get to the video I went there for. But today, a Minute Maid ad had me in its grip to the end. It features U.S. Olympian Missy Franklin paying homage to her […]

Mark Levine knew manufacturing. Michael Dubin knew how to tell a story. Now, 2 million people wake up each morning and drag the pair’s razors across their beards. The Dollar Shave Club didn’t steal market share from Gillette because its razors are superior. They’re doing it because of their story. Levine and Dubin met at […]

A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided. — Tony Robbins Today, I announced that I will leave my corporate position to start my own consultancy. This leap into entrepreneurship is anything but natural for me. So my friends’ comments about my […]