News and insights

Lame PR: Texas governor fails Crisis 101

The decision not to evacuate Houston in advance of Hurricane Harvey had to be a tough one. But once the call was made,…
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the circle and slash emblem is used on top of the word racism

How to fight racism without using the word racist

Sticks and stones Let’s talk about name-calling: Specifically, the label “racist.” We apply it too freely, and as a result, we harden the…
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Writing instrument, a fountain pen nib

4 steps to writing for your target persona

Why is it that content often is written for the client, not the client’s prospects? Yes, the client is paying us and we…
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5 job interview questions for president

What would it be like if we treated presidential candidates like job applicants? All of us have been on one or both sides…
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