News and insights

7 business books for new communication pros

A student and I were talking recently about the texts I had chosen for the class: The New Rules of Marketing and PR…
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Screen shot of Ginni Thomas' Facebook page, showing the post of the bloody Mexican officer meme.

How to teach students to sniff out fake news

Profs use Four Moves model in classroom experiment Last week I shared with my class the story behind the bleeding Mexican cop meme…
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Screen shots from the home Twitter pages of Sen. Ted Cruz, candidate Beto O'Rourke, Sen. Jon Tester, and candidate Matt Rosendale

How to tweet like Donald Trump

My university class on Media and Influencer Relations paused the other day to consider: What public relations lessons can today’s political campaigns take from…
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How to respond when your product is used in a mass shooting

Associated Press   An organization that gets dragged into a tragedy needs to show heart. But Slide Fire Solutions, the…
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