Is your story getting through? Are the things that set you apart well known? Or are you getting drowned out by the noise in your market?
Steve helps organizations find their voice. Good stories need to be expertly crafted and strategically amplified in traditional and non-traditional media.
-- Directed the local news component of a “weapons lab” for the Knight-Ridder Newspaper chain. Tested unorthodox news gathering techniques and story presentation styles. Gained international notoriety and traveled extensively to speak to journalism groups about our findings.
-- Reorganized Colorado State Legislature coverage to ensure more expertise in coverage of criminal justice, the environment, education, health care and local government.
-- Launched news graphics programs, using emerging technologies to help journalists tell their stories visually.
-- Launched content marketing / brand journalism programs that established deep pools of digital stories.
-- Launched social media programs that engaged prospects, customers and employees.
-- Launched interactive intranet features that fostered two-way communication between employees and leaders.
-- Launched programs to coordinate interaction with stakeholders, creating systems to nurture advocacy.
-- Developed early warning systems to prepare for crises.
-- Launched content marketing program that fueled other digital marketing campaigns.
-- Launched automated lead capture and lead nurture program that increased B2B and B2C sales.