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A student and I were talking recently about the texts I had chosen for the class:…
Profs use Four Moves model in classroom experiment Last week I shared with my class the…
My university class on Media and Influencer Relations paused the other day to consider: What public relations…
Associated Press An organization that gets dragged into a tragedy needs to…
Photo by Frank Köhntopp on Unsplash When email was fresh and new, a newspaper editor once sent a recipe…
Listen up, class! I have good news and bad news: Today's snack is chocolate chip cookies!…
Move your audience
When your audience comes to a fork in the road, are they taking the path toward conversion and loyalty? My Audience Builder framework helps organizations focus their communication and marketing efforts on critical inflection points. And it enables you to monitor your effectiveness real time. Use it to: